To function as a catalyst and coordinator for tobacco reduction activities in Manitoba
To eliminate tobacco use for a healthier Manitoba.
We value the health of all people, smokers and non-smokers alike. We seek cooperation in promoting healthy lifestyle behaviours for the betterment of all members of the community.
We are committed to working with our partners, including government, wherever possible for our joint vision of a tobacco-free society
We respect our partners, colleagues, board members, and the people of Manitoba. In our efforts to curb tobacco use, we do not pass judgement on people. We respect and are sensitive to differences in cultural values, personal beliefs, and traditions.
We are accountable to the people of Manitoba and our partners. With courage and a dedication to service we seek to provide leadership in recognizing opportunities and taking action to mitigate and eliminate the influence of tobacco.
The Four Domains of MANTRA
Prevent young people and adults from starting to use tobacco and reduce access to tobacco and related products.
Protect the health of non-smokers.
Help smokers quit smoking.
Change the attitudes of Canadians toward commercial tobacco and related products.
2020 - 2021 MANTRA Board of Directors
College of Pharmacists of Manitoba
Principal Consultant and Epidemiologist
Dr. Cory Fogel
Dr. Cory Fogel Dentistry
Dr. Judy Hodge
Community Veterinary Outreach
Dr. Lisa Richards
Medical Officer of Health,
Winnipeg Regional Health Authority
Dr. Donna Turner
Dr. Drena Dunford
Instructor II, College of Pharmacy,
University of Manitoba