To function as a catalyst and coordinator for tobacco reduction activities in Manitoba


To eliminate tobacco use for a healthier Manitoba.

Our Values

Human Life:

We value the health of all people, smokers and non-smokers alike. We seek cooperation in promoting healthy lifestyle behaviours for the betterment of all members of the community.


We are committed to working with our partners, including government, wherever possible for our joint vision of a tobacco-free society


We respect our partners, colleagues, board members, and the people of Manitoba. In our efforts to curb tobacco use, we do not pass judgement on people. We respect and are sensitive to differences in cultural values, personal beliefs, and traditions.


We are accountable to the people of Manitoba and our partners. With courage and a dedication to service we seek to provide leadership in recognizing opportunities and taking action to mitigate and eliminate the influence of tobacco.

The Four Domains of MANTRA

1. Prevention

Prevent young people and adults from starting to use tobacco and reduce access to tobacco and related products.

2. Protection

Protect the health of non-smokers.


3. Cessation

Help smokers quit smoking.


4. Denormalization

Change the attitudes of Canadians toward commercial tobacco and related products.

2022 - 2023 MANTRA Board of Directors


Cynthia Carr
Principal Consultant and Epidemiologist
EPI Research
Winnipeg, Manitoba


Dr. Drena Dunford
Instructor II, College of Pharmacy
University of Manitoba
Winnipeg, Manitoba


Dr. Cory Fogel
Dr. Cory Fogel Dentistry
Winnipeg, Manitoba


Dr. Judy Hodge

Regional Co-Director
Animal Health Canada
Winnipeg, Manitoba

Dr. William Libich

Medical Officer of Health
Public Health, Manitoba Health
Winnipeg, Manitoba

Tim Smith

Pharmacy Practice Advisor
Pharmacists Manitoba
Winnipeg, Manitoba

Dr. Donna Turner

Chief of Population Oncology
CancerCare Manitoba
Winnipeg, Manitoba