© Copyright 2017 MANTRA Inc.
Tobacco Reduction in Manitoba
• MANTRA was incorporated.
• Smokers’ Helpline was introduced in Manitoba through the Canadian Cancer Society, Manitoba Division.
• N.O.T. (Not On Tobacco) teen cessation program introduced by the Manitoba Lung Association.
• City of Winnipeg goes smoke free in all public places.
• Manitoba is the first Province in Canada to go smoke free in all public and work places.
• Restrictions on display and promotion of tobacco products came into effect.
• Brief Intervention Counselling project was developed in partnership with the Winnipeg Regional Health Authority.
• MANTRA releases “Tobacco Reduction: A Cessation Framework” that forms the basis for ongoing smoking cessation
activities in Manitoba.
• MANTRA Partners with Regional Health Authorities and Health Canada to initiate a two year Workplace Smoking Cessation Project.
• Health Behaviour Change training is used in Regional Health authorities across Manitoba.
• Training Enhancement in Applied Cessation Counselling and Health (TEACH) is delivered by the Centre for Addiction and Mental Health.
• Implementation of MANTRA’s revised comprehensive tobacco reduction strategy for 2008-2012.
• The provincial Highway Traffic Act is amended to ban smoking in cars with kids under the age of 16.
• The Province of Manitoba commits to increasing funding to reduce tobacco use from $1 million to $5 million over the course of their term.
• Manitoba announces that it will work with other provinces to pursue legal action against the tobacco industry to pursue health recovery costs.
• Stop smoking aid Champix is added to the provincial formulary.
• City of Winnipeg bans smoking on recreation fields while kids under 18 are playing. Also bans smoking on playgrounds and health care
facilities in Winnipeg.
• The Province introduces legislation to ban the sale of tobacco in pharmacies.
• Provincial tobacco taxes are increased to levels among the highest in Canada
Our Mission, Vision and Values
To function as a catalyst and coordinator for tobacco reduction activities in Manitoba.
To eliminate tobacco use for a healthier Manitoba.
Human Life: We value the health of all people, smokers and
non-smokers alike. We seek cooperation in promoting healthy
lifestyle behaviours for the betterment of all members of the community.
Collaboration: We are committed to working with our partners, including
government, wherever possible for our joint vision of a tobacco-free society.
Respect: We respect our partners, colleagues, board members, and the people of Manitoba.
In our efforts to curb tobacco use, we do not pass judgement on people. We respect and are
sensitive to differences in cultural values, personal beliefs, and traditions.
Stewardship: We are accountable to the people of Manitoba and our partners. With courage and a dedication
to service we seek to provide leadership in recognizing opportunities and taking action to mitigate and eliminate
the influence of tobacco in four domains:
• Prevention: Prevent young people and adults from starting to use tobacco and reduce access to tobacco.
• Protection: Protect the health of non-smokers.
• Cessation: Help smokers quit smoking.
• Denormalization: Change the attitudes of Canadians toward tobacco and tobacco products.
2016-2017 MANTRA Board of Directors
2015 Annual Report
In July 1999, a body of stakeholders comprising the Tobacco Working
Group released a report titled What You Told Us that summarized community
discussions about tobacco held in Winnipeg, Brandon and The Pas. The report
included goals, priority initiatives, and general strategies that identified “unanimous
support for the formation of a body that would serve as the ongoing catalyst and
coordinator for a comprehensive tobacco control strategy.”
Building on this work, a group of concerned individuals came together
in 2001 to address the need for a leadership body to coordinate
provincial tobacco control activities under a comprehensive strategy.
In 2002, a Board of Directors was established where ten individuals
representing a variety of professional backgrounds became
the founding board members. MANTRA was subsequently
incorporated in June 2002 at which time Murray Gibson
became the organization’s Executive Director.