Mission
To function as a catalyst and coordinator for tobacco reduction activities in Manitoba
Vision
To eliminate tobacco use for a healthier Manitoba.
Our Values
Human Life:
We value the health of all people, smokers and non-smokers alike. We seek cooperation in promoting healthy lifestyle behaviours for the betterment of all members of the community.
Collaboration:
We are committed to working with our partners, including government, wherever possible for our joint vision of a tobacco-free society
Respect:
We respect our partners, colleagues, board members, and the people of Manitoba. In our efforts to curb tobacco use, we do not pass judgement on people. We respect and are sensitive to differences in cultural values, personal beliefs, and traditions.
Stewardship:
We are accountable to the people of Manitoba and our partners. With courage and a dedication to service we seek to provide leadership in recognizing opportunities and taking action to mitigate and eliminate the influence of tobacco.
The Four Domains of MANTRA
1. Prevention
Prevent young people and adults from starting to use tobacco and reduce access to tobacco and related products.
2. Protection
Protect the health of non-smokers.
3. Cessation
Help smokers quit smoking.
4. Denormalization
Change the attitudes of Canadians toward commercial tobacco and related products.
2019 - 2020 MANTRA Board of Directors
CHAIR
Rani Chatterjee-Mehta
Deputy Registrar
College of Pharmacists of Manitoba
Winnipeg, Manitoba
VICE CHAIR
Cynthia Carr
Principal Consultant and Epidemiologist
EPI Research
Winnipeg, Manitoba
TREASURER
Dr. Cory Fogel
Dr. Cory Fogel Dentistry
Winnipeg, Manitoba
MEMBERS
James Franz
Pockit Storage Solutions
Winnipeg, Manitoba
Dr. Lisa Richards
Medical Officer of Health,
Winnipeg Regional Health Authority
Winnipeg, Manitoba
Dr. Donna Turner
Epidemiologist/Provincial Director,
Population Oncology,
CancerCare Manitoba
Winnipeg, Manitoba
Dr. Drena Dunford
Instructor II, College of Pharmacy,
University of Manitoba
Winnipeg, Manitoba